08 Dec Rocket Science in Business Intelligence
In the consumer packaged goods (CPG) industry, managing big data can seem overwhelming. The top CPG manufacturers distribute their products around the world, translating to billions of bits of information collected each day online and at store points of sale. As retailers come to trust suppliers as true collaborators, the trend toward sharing more in-store and online data is growing. The onus, therefore, is on CPG vendors to make sense of this data and develop consultative, evidence-based recommendations to improve sales.
In short,CPG companies are tasked with driving dramatic improvements in retail execution.